learning hub
learn utm
everything you need to master campaign tagging: a free guide, an in-depth masterclass and answers to the 30 most common questions about utm.
utm guide
a free, complete resource written by eleonora diniz, covering fundamentals, best practices and ready-to-use examples. you'll be redirected to cursos.kanivete.com.br.
utm masterclass
an in-depth course for anyone who wants to build a robust, governable and scalable utm operation — from basics to advanced.
- hands-on lessons with real cases
- ready-made templates and conventions
- certificate of completion
- you'll be redirected to cursos.kanivete.com.br
the expertise behind it
eleonora diniz — a brazilian reference in analytics and utm.
for more than two decades, eleonora diniz has helped brands, agencies and marketing teams turn data into clear decisions. her work combines technical rigor, teaching skills and hands-on experience with cmos, media leaders and bi teams — and it's the foundation of dr. métricas.
graduate school professor
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some clients
ifooditaúkineamattos filhocinemarkjack link'sfemmesmart fitetaparesultados digitais
frequently asked questions about utm
30 real questions answered — from the most basic to the ones that break entire operations.
some of the questions you'll find in the full faq:
- →why do my campaigns show up as (direct)/(none) in ga4?
- →is utm case sensitive? are 'facebook' and 'facebook' the same thing?
- →can i combine gclid and utm in google ads?
- →what's the most common utm mistake — and how to avoid it?
- →how do i test whether a utm is actually working?
ready to validate your utms?
use the free check-up to spot tagging problems in seconds.
