Guides, analyses and best practices to structure campaigns, measure results and improve performance.
Inconsistent UTMs, inflated Direct, duplicate purchases: discover the 5 GA4 and UTM errors skewing budget decisions this Black Friday and how to fix them in time.
by Eleonora Diniz
Performing a UTM check-up is essential to ensure correct campaign tracking and attribution in Google Analytics 4. The Dr. Métricas platform automates this diagnosis, identifying URL parameterization errors that can cause over 25% of traffic to be incorrectly classified as "Direct" or "Unassigned," masking the true ROI of your marketing efforts.
by Equipe Dr. Métricas
A beginner's guide to paid traffic tracking
by Equipe Dr. Métricas
How a lack of standardization destroys the reliability of your reports and how to definitively solve it.
by Equipe Dr. Métricas
Analytics consulting for companies — from auditing, through analysis, implementation and maintenance, all the way to executive reporting. The same expert who trained Galiléo, now on your team.
— eleonora diniz, founder & lead consultant
