about dr. métricas
decision intelligence for marketing built for CMOs and leaders who need to turn data into clear strategy. our mission is to restore trust in metrics and let leaders make decisions with clarity, confidence and speed.
three pillars
01
decision-driven data analysis
02
Galiléo, our AI trained with Eleonora Diniz's expertise
03
speed and simplification
what is a UTM?
UTM (Urchin Tracking Module) is a set of text parameters added to the end of a URL to track the effectiveness of digital marketing campaigns and identify the origin of web traffic. when set up correctly, UTMs let GA4 (and other BI tools) correctly attribute each conversion to its source channel, campaign and creative.
the five main parameters are: utm_source, utm_medium, utm_campaign (required), and utm_content and utm_term (optional).
how the UTM check-up works
paste one or up to five URLs (in bulk). the check-up identifies parameterization issues and describes the impact of each one on your campaign's reporting. the goal is to educate and provide visibility — that's why we don't provide the corrected URL: the fix is up to you, ensuring learning and governance.
